An Electric Weekend in New York for SikSilk
To connect sports fashion brand SikSilk to new audiences in major US markets.
Seeing a cross section between dance music and sports fashion we engineered a partnership with SikSilk and Electric Zoo, a major music festival on Randall’s Island in New York that sees 90,000 EDM fans see the biggest DJs perform across 3 high octane days in the summer. We created and ran major activation spaces at the heart of the festival as well as VIP and backstage areas. Also rsponsible for giveaways, competitions (and their winners!) all communications and artist gifting as well as recruiting a team of high-profile influencers, it proved an action-packed weekend. Our influencers enjoyed a private lunch and a full weekend of VIP access whilst we created content to support their videos and pictures. It proved a major success with considerable reach, engagement and brand recall.