Having some fun around youth soccer for Red Nose Day
Red Nose Day, a charity that aims to keep children safe, healthy and educated, were looking for new channels to fundraise and engage families across for their US arm of the charity.
We set up a collaboration between The American youth Soccer Organisation (AYSO) and Red Nose Day in the build up to their televised fundraiser which has raised millions and helped children in every state of the US
Our strategy was to create a toolkit and platform which could be used by AYSO’s 500,000 strong Youth Soccer community across the US to develop fundraising activity to support this global charity. Using soccer as a tool to make fundraising accessible and fun!
Children across the entire country engaged, developed innovative ways to fundraise and significant content and of course funds for the charity were created in the lead up to Red Nose Day.