A heavyweight campaign with Deontay Wilder
To work with hero ambassadors that can target new and relevant audiences to help grow the brand both in the UK and Stateside.
We partnered SikSilk with World Heavyweight Champion Deontay Wilder prior to his much-anticipated fight with Tyson Fury. We built a tease and launch campaign to announce the partnership, developing digital content and communications as well as a wide-reaching online competition that gave the winners an all expenses trip to LA for the ‘fight of the year’. The campaign resulted in significant increases in engagement rates and online followers for SikSilk.