Creating Influencer led Football Experiences for Airbnb
To add value to the Airbnb offering for travellers whilst at the same time gaining reach to new audiences.
We developed a unique partnership with pro football freestylers including 2 x World Champion Sean Garnier and world top 3 Philip Warren Gertsonn. The partnership enabled Airbnb guests the chance to book football freestyle lessons with the pros in iconic locations across Europe. With the freestylers driving awareness across their significant audiences, this also drove new traffic to Airbnb.
Creating a strategy to target key influencers and cities, we recruited the talent and organised experiences in Paris and Copenhagen. This enabled us to create stunning content reaching a global audience of over 15m. We also helped grow the ‘Experiences’ arm of Airbnb and gave customers unique unprecedented access to these stars.