SikSilk: A Good Crazy Campaign with Brazil Captain Dani Alves

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MISSION

To drive awareness around SikSilk’s collaboration with superstar footballer Dani Alves.

DELIVERY

With both awareness and engagement a priority, we developed a full launch plan featuring communications and eye catching content to help drive this campaign to a wide international audience. The fashion shoot also included behind the scenes content on set in São Paulo along with competitions and giveaways as the campaign further enhanced SikSilk’s credentials as a global sports fashion brand.

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