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Driving Uber and Borussia Dortmund to new audiences across the USA



Borussia Dortmund were looking for ways to engage fans across the US and enhance the match experience at the ICC 2018 summer tour whilst at the same time Uber were looking to connect with professional clubs to help announce their improvements to congestion and DUIs on match days.


We partnered the two organisations together and rewarded fans with free rides to games, helping ensure they could get to the fixtures safely, and enjoy a responsible drink whilst there.


After initiating the partnership, we managed the experience from end to end including working with club legends, creating fan experiences and generating all of the digital assets and video content to ensure it had the widest reach and biggest impact possible across multiple channels.

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